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From time to time, we write vendor-sponsored white papers. In our current format, such a paper is several pages long. It covers a few interesting and important points, which are united under a single theme. Usually, the theme and supporting points are ones that we have suggested that the sponsor emphasize in its marketing, as part of our consulting relationship.
Our basic terms and conditions for white paper projects include:
- Only Monash Advantage
members can sponsor Monash Research white papers.
- Papers are typically 3-5 pages long.
- The fee is typically $10,000. We also bundle one
white paper and one webinar for a total
of $15,000.
- Sponsors receive an unlimited license to reproduce
the white paper in its entirety, in any format. So does Monash Research.
Monash Research retains copyright, except that the sponsor retains copyright
of any of its own material that is included.
- Monash Research white papers are truthfully marketed
as being independent. For example, while sponsors have
multiple opportunities to review and comment on papers as they are written,
they do not have a right of final approval.
Examples of recent white papers may be found here.
Completed white papers are typically announced in whichever of our blogs
is most appropriate for the subject matter, and also on the general Monash
Research announcement feed.
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