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Monash Advantage Details

The Monash Advantage is a comprehensive executive program for software companies. It bundles consulting, analyst reports, and access to additional services -- for less than the separate price of the consulting alone. In addition, the Monash Advantage is our vehicle for providing ongoing, on-call advice to each of our member companies.

Benefits of Monash Advantage membership include:

• Consulting
  • Annual Strategy Seminars – we help sharpen your strategy, especially in marketing, positioning, and technology.
  • Periodic Message Reviews – we help refine your websites, slide presentations, and online outreach, as well as your general messaging and positioning.
  • On-call advice – in addition to our structured consulting services, we offer quick advice and inquiry response on almost any subject, from competitive response and messaging tactics to partnering, development, and operations.
  • 50% discount on any further consulting. This discount can generally be passed through to your business partners.
• Sponsorship opportunities – only Monash Advantage members can sponsor:
  • Monash Research webcasts
  • Monash Research white papers
• Proprietary research – most of our research is freely available via trade press columns, blogs, or sponsored white papers. But some is so pointed – or so directly focused on vendor business advice – that we provide it only to Monash Advantage members. This research is posted on a secure website, primarily in the form of .PDF files called Monash Letters.

A Monash Advantage membership for Calendar Year 2008 (up to 10 named users), for any size of company, costs $9,000.

Further details are in our membership agreement (PDF).